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The real social network
Our mission
Many modern technologies have stopped us from being present, diminished human relationships and distanced us from reality.
We are on a mission to repair the individual and societal damage caused by these harmful technologies and create ethically designed social technology that makes a positive impact on the world.
Resbite will bring communities together in a real way, enabling people to feel healthier and happier whilst rediscovering their authentic sense of self and the world around them.
Why do this?
From a young age, our Co-Founder and Chief Innovation Officer (CINO), Stephen Gray, personally experienced and witnessed the harm the internet's first breed of social technologies caused.
After the mass adoption of social media, he became more specifically interested in the unethical strategy and design objectives of big tech's social products.
In 2016, he sold his then successful digital creative agency and posted a blog embarking on a mission to create real social tech.
We design ethical tech
Apps today are designed to maximise engagement for profits, putting the wealth generation of the few over the well-being of the masses. This leads to addiction, weakens real connections, and harms mental health.
In 2019, Stephen shifted from advocacy to action by creating Resbite to challenge these harmful practices. Resbite fosters real-world interactions, focuses on user health, and avoids addictive features that dominate today's tech landscape.
Building on this, he founded Good Unicorn, a venture studio that creates and supports ethical tech startups like Resbite. The 'Code of Design Ethics' shaped by Good Unicorn's principles focuses on critical aspects such as:
