Why do this?
From a young age, our Co-Founder and Chief Innovation Officer (CINO), Stephen Gray, personally experienced and witnessed the harm the internet's first breed of social technologies caused.
After the mass adoption of social media, he became more specifically interested in the unethical strategy and design objectives of big tech's social products.
In 2016, he sold his then successful digital creative agency and posted a blog embarking on a mission to create real social tech.
